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Kweichow Moutai December 31, 2024 23:28 GuizhouText/Photo: Ren XuKweichow Moutai December 31, 2024 23:28 Guizhou

On November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.Editor: Zhang Yingfang Wang Cheng"I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.

Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.Maotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!Product design culture sharing and tasting skills explanation